Behind the scenes

Hosting a great event is only half the battle. If you want a packed room, you need a bulletproof system for marketing and managing it. When I took over the online presence for The Riverdene in Basingstoke, I didn't just stop at their social media videos. I also took over the entire workflow for their events. Running events at pubs takes a lot of coordination, and if you leave it to the last minute, you end up with an empty room. Here is the exact step-by-step system I use to